Pau is the historic capital of Béarn, located in southwestern France at the foot of the Pyrenees. This city is the heart of an urban area of 160,000 inhabitants. It is a territory where people often live outside the center and must travel every day to reach activity hubs. The economy is very strong thanks to the aeronautics and energy sectors, attracting a population of executives and qualified employees with high purchasing power. by using the bus network, you do not just reach a city, but an entire living area where families and active professionals constantly circulate for their shopping and daily needs.
The major advantage in Pau is the concentration of flows. Since the city is the region's center, everyone eventually passes a bus, whether going to work, studying, or shopping. Your advertisement thus accompanies active men and women throughout their journeys. Unlike a fixed billboard on a wall, the bus moves your message through every neighborhood. It is a physical presence that is bound to be noticed whether driving or on foot. To effectively cover this entire territory, the system relies on 290 faces spread across 94 buses. This massive presence allows for repeating your message several times a day before the same people through your Pau bus advertising. This repetition is the key to ensuring residents remember your brand. You can choose 7 or 14 days depending on your objectives. Starting from €6,110 excl. VAT, you benefit from a mobile showcase that travels the entire urban area from morning to night, transforming every journey into a sales opportunity.
Rates are established based on the exposure duration and the selected format. Here is the indicative pricing information for a campaign on the Pau network:
To obtain a personalized quote adapted to your campaign and objectives, contact us directly.