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Vehicle advertising
Vehicle advertising, particularly on taxis and rideshare vehicles (VTCs), is a highly effective mobile and urban format for strengthening brand visibility. Present throughout the day on the streets of major cities, these vehicles are true moving billboards that circulate at the heart of commercial, tourist, and business districts..
1. Permanent visibility in high-traffic areas
Taxis and VTCs circulate on boulevards, business districts, train stations, airports, and city centers. They guarantee an active advertising presence all day and sometimes even at night.
2. A professional and value-adding image
Advertising via taxis or VTCs gives your brand an urban, dynamic, and credible image. These vehicles are perceived as clean, modern, and well-integrated into the urban landscape.
3. A large and qualified audience
Your message reaches pedestrians, motorists, and passengers on board simultaneously. It is an effective format for targeting an active, mobile, and consuming clientele.
4. Excellent memorization thanks to repetition
Regular trips in the same zones allow your visual to be exposed to the same person multiple times per day, which reinforces memorization.
- Advertising on the doors or rear doors
- Wrapping of the trunk or hood
- Full vehicle wrap (total covering)
- Integrated digital screens (for some VTC networks)
The price depends on the type of wrap, the number of vehicles, and the duration of the campaign.
Indicative price examples for vehicle advertising :
- Starting from €8,500 HT (excluding VAT) for a 2-week campaign.
- National brands wishing to strengthen their urban presence
- Local businesses seeking awareness in their area of activity
- Actors in tourism, hospitality, restaurants, or event management
- Select your vehicle on the interactive ma
- Get price estimations
- Request a quote and get the possibility of being put in direct contact with the advertising agency
