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Transit ads: advertising on buses and public transport

Advertising in public transport is one of the most effective formats of outdoor advertising (OOH). Why? Because it is mobile, omnipresent, and impossible to ignore. Whether it is a bus, a tram, a metro, or even a taxi, these media accompany the daily commutes of millions of people, in major cities as well as peri-urban areas.

If you are looking to capture attention in a repeated, local, and dynamic way, advertising in transport is an option to consider seriously.

Transit advertising refers to all advertising formats displayed on or inside public transport vehicles:

  • Exterior surfaces of buses, trams, metros, trains, taxis...
  • Interior spaces: windows, DOOH screens...
  • Surrounding transit areas: stations, bus shelters, bus stations, or train stations
  • This format allows for targeting dense areas with high pedestrian or automotive traffic, with a repeated presence throughout the day.

Here are the main advantages for an advertiser:

  1. Urban and mobile coverage: unlike a fixed billboard, a bus or a tram travels throughout the city. Your message moves through the heart of neighborhoods, commercial zones, residential areas, and even the outskirts. It is ideal for building local awareness.
  2. High exposure frequency: in public transport, commuters spend several minutes or even several hours every day. This offers repeated and prolonged exposure to your message, particularly in buses and metros.
  3. Strong outdoor visibility: a bus wrapped in a large-format advertisement is visible from afar, by both pedestrians and motorists. During rush hour, it is a medium that naturally catches the eye.
  4. A dynamic and modern image: transit advertising is perceived as local advertising, in motion, and integrated into daily life. It enhances the value of local brands as well as major retail chains.

On Adintime, several formats are available for booking:

  • Full or partial bus wrapping (side, rear, full wrap)
  • Interior displays (in trams, metros, buses, or RER commuter trains)
  • Posters in stations or on bus shelters
  • Digital screens in transit networks (DOOH)
Each media sheet specifies the dimensions, the broadcast duration, and the circulation area.

The price of a transit ad varies based on several criteria:

  • The type of vehicle (bus, tram, metro, taxi...)
  • The format (full wrap, side panel, interior display...)
  • The city (Paris, Lyon, Marseille are more expensive than medium-sized cities)
  • The duration of the campaign (1 week, 1 month, or more)
Here are a few indicative price ranges:

  • The average price for a bus advertising campaign (right side, left side, or rear) ranges between €1,500 excl. VAT and €8,000 excl. VAT for a 7-day campaign (all formats and fleet sizes combined).
  • The average price for a billboard campaign in the Paris metro is €14,000 excl. VAT over a 7-day period (all formats combined).
  • The average price for a bus shelter advertising campaign is around €5,500 excl. VAT across all cities and durations combined.
*Average price ranges observed in 2024 on Adintime - these prices vary significantly depending on the period, duration, city, number of faces, or format.

On Adintime, you can:

  • View available buses, trams, or stations on a map
  • Filter by city
  • Access the media sheet
  • Request a personalized quote and get in direct contact with the advertising network

Transit advertising FAQ

Exterior wraps (buses, trams) and displays in high-traffic stations (metros, train stations) offer maximum visibility.

Generally, expect between 2 and 4 weeks depending on the chosen formats, the network, and availability.

Yes. You can target only specific bus lines or stations to build a presence around a business or within a strategic neighborhood.

Absolutely. It is common to combine traditional billing with on-board or in-station DOOH to enhance the impact.

Other advertising billboards

666 advertising devices
In the selected area

Bus advertising - Villefranche

none Public transport network
Default
  • crop Driver side
  • timeline Duration : 7 days – 15 buses activated (15 faces)
  • euro €2,325 (excl. VAT)
View public transport network

Bus advertising - Montbéliard

none Public transport network
Default
  • crop Full rear
  • timeline Duration : 7 or 14 days – 63 buses activated (63 faces)
  • euro Starting from €8,190 (excl. VAT)
View public transport network

Bus advertising - Villepinte Aulnay

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 294 buses activated (691 faces)
  • euro Starting from €6,500 (excl. VAT)
View public transport network

Bus advertising - Versailles

none Public transport network
Default
  • crop Full Rear, Driver side
  • timeline Duration : 7 or 14 days – 136 buses activated (261 faces)
  • euro Starting from €8,680 (excl. VAT)
View public transport network

Bus advertising Vélizy Versailles

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 74 buses activated (193 faces)
  • euro Starting from €6,375 (excl. VAT)
View public transport network

Bus advertising - Valenciennes

none Public transport network
Default
  • crop Full Rear, Driver side
  • timeline Duration : 7 or 14 days – 113 buses activated (199 faces)
  • euro Starting from €5,590 (excl. VAT)
View public transport network

Bus advertising - Valence

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 126 buses activated (275 faces)
  • euro Starting from €8,060 (excl. VAT)
View public transport network

Bus advertising - Troyes

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 78 buses activated (250 faces)
  • euro Starting from €4,875 (excl. VAT)
View public transport network

Bus advertising - Toulon

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 280 buses activated (904 faces)
  • euro Starting from €7,140 (excl. VAT)
View public transport network

Bus advertising - Sainte-Geneviève-des-Bois

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 99 buses activated (303 faces)
  • euro Starting from €3,250 (excl. VAT)
View public transport network

Bus advertising - Plaisir

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 170 buses activated (554 faces)
  • euro Starting from €3 625 (excl. VAT)
View public transport network

Bus advertising - Sophia Antipolis

none Public transport network
Default
  • crop Full Rear
  • timeline Duration : 7 or 14 days – 105 buses activated (105 faces)
  • euro Starting from €6,760 (excl. VAT)
View public transport network

Bus advertising Boissenart

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 106 buses activated (318 faces)
  • euro Starting from €6,360 (excl. VAT)
View public transport network

Bus advertising South Paris Orly

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 400 buses activated (1200 faces) - AVAILABILITY: From August
  • euro Starting from €25,000 (excl. VAT)
View public transport network

Bus advertising Poissy Les Mureaux

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 122 buses activated (451 faces)
  • euro Starting from €6,500 (excl. VAT)
View public transport network

Bus advertising - Saint-Nazaire

none Public transport network
Default
  • crop Full Rear, Driver side
  • timeline Duration : 7 or 14 days – 39 buses activated (126 faces)
  • euro Starting from €4,680 (excl. VAT)
View public transport network

Bus advertising Enghien Montmorency

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 62 buses activated (173 faces)
  • euro Starting from €6,375 (excl. VAT)
View public transport network

Bus advertising - Saint-Étienne

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 189 buses activated (617 faces)
  • euro Starting from €1,950 (excl. VAT)
View public transport network

Bus advertising - Rouen

none Public transport network
Default
  • crop Full Rear, Front panel, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 327 buses activated (1178 faces)
  • euro Starting from €9,625(excl. VAT)
View public transport network

Bus advertising - Rennes

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 418 buses activated (1248 faces)
  • euro Starting from €7,187.50 (excl. VAT)
View public transport network

Bus advertising - Reims

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 122 buses activated (388 faces)
  • euro Starting from €7,750 (excl. VAT)
View public transport network

Bus advertising - Rambouillet

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 32 buses activated (96 faces)
  • euro Starting from €3,840 (excl. VAT)
View public transport network

Bus advertising Paris Créteil

none Public transport network
Default
  • crop Full Rear, 2m2 Rear, Front panel, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 423 buses activated (1736 faces) - AVAILABILITY: From August
  • euro Starting from €1,680 (excl. VAT)
View public transport network

Bus advertising - Poitiers

none Public transport network
Default
  • crop Full Rear, Front panel, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 107 buses activated (424 faces)
  • euro Starting from €5,250 (excl. VAT)
View public transport network

Bus advertising Paris Saint-Denis

none Public transport network
Default
  • crop Full Rear, 2m2 Rear, Front panel, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 526 buses activated (2224 faces) - AVAILABILITY: From May
  • euro Starting from €14,980 (excl. VAT)
View public transport network

Bus advertising Paris La Défense (93 faces)

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 31 buses activated (93 faces)
  • euro Starting from €1,800 (excl. VAT)
View public transport network

Bus advertising - Pau

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 94 buses activated (290 faces)
  • euro Starting from €6,110 (excl. VAT)
View public transport network

Bus advertising - Paris Rive Gauche

none Public transport network
Default
  • crop Full Rear, 2m2 Rear, Front panel, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 557 buses activated (2169 faces) - AVAILABILITY : From November
  • euro Starting from €12,160 (excl. VAT)
View public transport network

Bus advertising - Paris Rive Droite

none Public transport network
Default
  • crop Full Rear, 2m2 Rear, Front panel, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 657 buses activated (2630 faces) - AVAILABILITY : From November
  • euro Starting from €7,360 (excl. VAT)
View public transport network

Bus advertising Paris Ourcq

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 382 buses activated (1611 faces) - AVAILABILITY: From May
  • euro Starting from €6,020 (excl. VAT)
View public transport network

Bus advertising Thiais Orly Val de Marne

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 33 buses activated (92 faces)
  • euro Starting from €2,125 (excl. VAT)
View public transport network

Bus advertising - Niort

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 49 buses activated (85 faces)
  • euro Starting from €1,625 (excl. VAT)
View public transport network

Bus advertising - Nemous

none Public transport network
Default
  • crop Full Rear, Driver side
  • timeline Duration : 7 or 14 days – 54 buses activated (115 faces)
  • euro Starting from €6,480 (excl. VAT)
View public transport network

Bus advertising Rueil Versailles

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 34 buses activated (94 faces)
  • euro Starting from €1,250 (excl. VAT)
View public transport network

Bus advertising - Nancy

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 174 buses activated (449 faces)
  • euro Starting from €8,000 (excl. VAT)
View public transport network

Bus advertising Pontault Roissy-en-Brie

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 35 buses activated (106 faces)
  • euro Starting from €4,200 (excl. VAT)
View public transport network

Bus advertising - Mulhouse

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 110 buses activated (307 faces)
  • euro Starting from €5,750 (excl. VAT)
View public transport network

Bus advertising - Montpellier

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 181 buses activated (494 faces)
  • euro Starting from €10,920 (excl. VAT)
View public transport network

Bus advertising St Germain en Laye

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 74 buses activated (206 faces)
  • euro Starting from €7,250 (excl. VAT)
View public transport network

Bus advertising - Metz

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 144 buses activated (427 faces)
  • euro Starting from €8,320 (excl. VAT)
View public transport network

Bus advertising - Melun Val de Seine

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 89 buses activated (240 faces)
  • euro Starting from €2,875 (excl. VAT)
View public transport network

Bus advertising - Meaux

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 100 buses activated (175 faces)
  • euro Starting from €3,500 (excl. VAT)
View public transport network

Bus advertising - Maubeuge

none Public transport network
Default
  • crop Full rear
  • timeline Durée : 7 ou 14 jours - 48 bus activés (48 faces)
  • euro Starting from €6,240 (excl. VAT)
View public transport network

Bus advertising Massy Antony

none Public transport network
Default
  • crop Full Rear, 2m2 Rear, Front panel, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 156 buses activated (632 faces)
  • euro Starting from €2,280 (excl. VAT)
View public transport network

Bus advertising - Marne-la-Vallée

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 109 buses activated (329 faces)
  • euro Starting from €6,000 (excl. VAT)
View public transport network

Bus advertising - Mantes

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 88 buses activated (252 faces)
  • euro Starting from €2,125 (excl. VAT)
View public transport network

Bus advertising - Lyon

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 998 buses activated (1560 faces)
  • euro Starting from €33,375 (excl. VAT)
View public transport network

Bus advertising - La Rochelle

none Public transport network
Default
  • crop Full Rear, Front panel, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 126 buses activated (442 faces)
  • euro Starting from €7,625 (excl. VAT)
View public transport network

Bus advertising Gonesse-Goussainville

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 90 buses activated (266 faces)
  • euro Starting from €5,400 (excl. VAT)
View public transport network

Bus advertising Claye Villeparisis

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 44 buses activated (121 faces)
  • euro Starting from €4,000 (excl. VAT)
View public transport network
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