Saint-Étienne occupies a central place in the Loire department, near Lyon, and brings together approximately 400,000 inhabitants. The local economy is based on creative industries, health, and new technologies, maintaining more than 150,000 jobs in the area. Population flows are dense, including residents, a community of over 25,000 students, and numerous workers traveling between activity zones and the city center. In this context, the bus facilitates travel for everyone by connecting residential neighborhoods to major work and leisure hubs. This mobile medium offers guaranteed visibility to advertisers wishing to reach a local and transient audience.
For a budget starting at only €1,950 excl. VAT, you gain access to significant broadcasting power with 617 faces spread across 189 buses. Communicating on this network allows you to reach a very diverse audience, including families, students, and many executives or qualified technicians (CSP+). The formats are diversified: the rear of the bus is perfect for capturing the attention of motorists in traffic, while the sides address cyclists and pedestrians on the sidewalks. Depending on your strategy, you can opt for a duration of 7 or 14 days through your Saint-Étienne bus advertising, which is ideal for boosting sales quickly or establishing your brand image over the long term. With such a high number of buses covering the entire territory, you benefit from an excellent cost/visibility ratio to repeatedly leave a mark on people's minds.
Rates are established based on the exposure duration and the selected format. Here is the indicative pricing information for a campaign on the Saint-Étienne network:
Feel free to contact us for more information on rates and quotes for this bus network.
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