Large format outdoor billboard

XXL billboard

nest_clock_farsight_analog Long-term ?

place 29 Avenue Alexandre Fléming 13013 MARSEILLE
crop 80 m²
tv TOILE XXL
euro From €30,000/month, excl. VAT
watch_later Duration: 1 month

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Large format outdoor advertising

The imposing, powerful, and often spectacular large format outdoor billboard allows brands to display on a huge, colossal scale, establishing their visibility and brand awareness in the public eye. perfectly suited for national campaigns, product launches, or major events, this format targets a massive audience, whether in dense urban areas or high-traffic peripheral locations.
The large format billboard is a media support that captures the attention of both passersby and the media. thanks to its dramatic visual presence, it is frequently picked up by local press, shared on social media, or featured in online articles, thus generating significant media buzz beyond the display itself.
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Large format refers to advertising structures with a surface area exceeding 12 m² (or approximately 130 sq ft), sometimes extending up to several hundred square meters. the most common types include :

Building wraps in city centers
Traditional panels of 12 m², 16 m², 30 m², or larger
Rooftop displays on top of buildings
Painted murals or XXL event supports.

These panels are visible from a distance and dominate their surroundings, making them highly strategic supports for capturing the attention of the maximum number of people.

1. Exceptional visibility
No other display solution offers such a commanding visual presence. large format dominates the urban or roadside landscape, often with little surrounding competition.
2. Strong emotional impact
Due to their sheer size, these panels allow for ambitious, immersive, and memorable visual creative. perfect for brands looking to make a statement.
3. High memorability
The spectacular nature of the format renders your campaign unforgettable, especially when strategically positioned.
4. Premium communication
Being featured on a large format outdoor billboard projects an image of a strong, credible, and assertive brand.

The cost depends on numerous factors :

The exact surface area of the panel
The location (e.g., London, major metropolitan areas, or strategic arterial roads)
The duration of the display (1 month, 3 months, etc.).

Indicative examples:

The price for a large format outdoor billboard typically ranges from €15,000 (excl. VAT) and can go up to €20,000 (excl. VAT) for a 1-month campaign, excluding technical production costs.

Major brands aiming to reinforce their image
National or corporate/institutional campaigns
Growing SMEs with brand awareness objectives
Event marketing (trade shows, launches, festivals, etc.)

Our platform allows you to:

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Consult dimensions, visuals, and prices
Request a quote and be put in touch with the advertising agency (media owner)

What types of formats are considered large format ?
Advertising panels exceeding 12 m², such as 4x3 formats or monumental building wraps, are classified as large format.

Where are large format panels installed ?
They are found at city entrances, along major highways, in industrial areas, or near shopping centers and high-traffic vehicle zones.

What is the benefit of this type of format ?
The large format billboard guarantees maximum visibility, often from a long distance. it is an excellent choice for making an impression and delivering a strong message, whether for a corporate campaign, a launch, or an event-based action.

Can the message be customized based on location ?
Yes, it is possible to design differentiated campaigns by region or city, adapting the visuals and messages to the local target audience.