1. Geographic and interest-based targetingYou can precisely choose your broadcast area, from a single city to the entire country. You select stations based on your customers' preferences (music, sports, news).
2. High memorization ratesRadio thrives on repetition. By hearing your message several times a day, listeners form a lasting memory of your brand.
3. The medium of the last contactRadio often accompanies consumers in their cars, just moments before they shop. It is the perfect tool to draw customers into your store at exactly the right time.
4. Simple and varied formats- Classic spot : A 20 to 30-second format to present your offer
- Sponsorship : Your brand is associated with weather or traffic reports
- Digital audio : Your ad is broadcast on online radio stations and podcasts.
5. Measurable resultsEvery campaign is followed by a report. You will know exactly how many times your spot was aired and the total audience reached.