Radio Vinci Autoroutes 107.7

none Temporary: Radio advertising
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  • tag Traffic
  • arrows_output Multi-local, Local
  • note_alt Marketing possible at local and multi-local level
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Radio advertising

Radio advertising is a powerful medium of proximity. It allows you to reach your prospects throughout their day: in the car, at work, or at home. It is the ideal lever to boost your brand awareness and drive immediate traffic to your points of sale or your website.

Radio advertising involves broadcasting spots on local or national stations. This medium relies on repetition to stay top-of-mind with listeners. Today, it also includes digital radio and streaming, allowing you to reach a broad and highly connected audience.

1. Geographic and interest-based targeting
You can precisely choose your broadcast area, from a single city to the entire country. You select stations based on your customers' preferences (music, sports, news).

2. High memorization rates
Radio thrives on repetition. By hearing your message several times a day, listeners form a lasting memory of your brand.

3. The medium of the last contact
Radio often accompanies consumers in their cars, just moments before they shop. It is the perfect tool to draw customers into your store at exactly the right time.

4. Simple and varied formats
  • Classic spot : A 20 to 30-second format to present your offer
  • Sponsorship : Your brand is associated with weather or traffic reports
  • Digital audio : Your ad is broadcast on online radio stations and podcasts.
5. Measurable results
Every campaign is followed by a report. You will know exactly how many times your spot was aired and the total audience reached.

  • National stations : For massive and rapid visibility
  • Local stations : To communicate exclusively within your sales area
  • Web radio : To target listeners on computers and smartphones
  • Streaming platforms : To reach a young and specific demographic.

  • Awareness : To make your company known to as many people as possible
  • Traffic (drive to store) : To increase the number of in-store visits
  • Sales : To promote a special offer or a seasonal sale
  • Identity : To create a strong brand image through a unique sonic signature.

Radio advertising is accessible for all budgets. At Adintime, we make the airwaves accessible to SMEs through:
  • Negotiated rates across hundreds of media outlets
  • A selection of relevant stations within your specific geographic sector
  • Technical support to coordinate your campaign
  • A clear campaign report to measure your results.

  1. Choose the radio station you want to communicate on
  2. Request a quote via our platform
  3. Communicate directly with the station's sales representative through our platform
  4. Launch your campaign.

FAQ – Radio advertising

The cost depends on the station's audience size and the frequency of the spots. Adintime negotiates the best prices for you, even for local budgets.

We recommend 20-second spots. This is the ideal length to be effective without losing the listener's attention.

Yes, many radio stations offer local coverage.

The real impact is measured by the gain in visibility and the strengthening of brand awareness among the target audience during the broadcast period.

The best of outdoor and digital advertising combined on a single map

Combine the historic power of urban billboards with the precision of programmatic display. Our platform allows you to manage your visibility on the ground and on the web from a single interactive map. Target your future customers wherever they are: in the street via our strategic panels, or on their mobiles through ultra-localized banners. A 360° strategy has never been this simple to deploy..