Radio VINCI Autoroutes 107.7 is the official radio station of France's leading highway network. It covers 55% of national traffic. Its essential role in broadcasting real-time traffic updates (every fifteen minutes) gives it top-tier status with a 24% Audience Share (PDA) in its broadcast area. 107.7 is considered the "travel companion for every journey," allowing advertisers to reach millions of drivers in a highly attentive listening environment, without the fragmentation of traditional media.
The 107.7 audience stands out for its socio-professional quality and high engagement. According to Ipsos 2025 studies, it consists heavily of premium targets: during a standard weekday, 52% of listeners are upper-socioeconomic group (CSP+) and 79% are employed. The audience is also very family-oriented, especially in the summer, when 63% of listeners have at least one child in their household. Listeners are highly engaged: 79% of drivers tune in to 107.7 upon entering or before getting onto the highway. The long Average Time Spent Listening (ATS) ensures effective repetition of the advertising message throughout their journey.
Advertising on Radio VINCI Autoroutes 107.7 guarantees an exceptional Return on Investment (ROI) and an impact well above the radio market average. Brands benefit from high conversion, particularly during peak mobility periods: up to 75% of listeners look up information about the brand after hearing an ad during Heavy Traffic Weekends. This engagement is driven by a captive audience and the station's credibility as a must-have traffic resource. By choosing 107.7, you not only reach exclusive listeners, but you also associate your brand with essential travel updates through strategic formats such as Weather Sponsoring or Traffic News Flashes.
The core offer is structured for a 5-day campaign (Monday to Friday) including 6 daily spots. It is segmented into four zones for precise regional targeting, with the following starting prices and performance metrics (weekly contacts):
| Highway Network | Campaign Budget (starting from) | Performance (Contacts/Week) |
|---|---|---|
| Rhône-Mediterranean Zone | €3,700 ex. VAT | 3.4 million |
| West Atlantic Zone | €3,000 ex. VAT | 2.6 million |
| Côte d'Azur Zone | €2,000 ex. VAT | 1.7 million |
| South-West Centre Zone | €1,800 ex. VAT | 1.5 million |
Discounts apply when purchasing multiple networks:
