Bike advertising Tours

Bike advertising in Tours: mobile out-of-home in the city centre

The advertising cargo bike rides through Tours carrying a double-sided side panel. Unlike a fixed billboard, it goes to find the audience where it already is: pedestrian streets, market squares, campus approaches and station forecourts. The route is not fixed — it is set with the media owner according to your target and your objectives. The format starts at €350 excl. VAT per week, with a minimum booking of 7 days.

Why choose bike advertising in Tours?

• Access to areas closed to vehicles: the bike rides into pedestrian streets and conservation areas, where classic outdoor advertising simply is not present.
• Visibility at eye level: the panel moves at the height of passers-by and at low speed, which gives people time to read the message.
• Zero emissions: electrically assisted, so it fits CSR commitments and low-emission zones.
• Precise geographic targeting: the route is built with the media owner and can follow a store opening, an event or a specific neighbourhood.

Which audience in Tours?

The route can take in Saint-Gatien Cathedral, Place Plumereau and Château de Tours. It also passes close to the University of Tours and Tours and Saint-Pierre-des-Corps stations, two places where pedestrian traffic concentrates at peak times.

Frequently asked questions

How much does a bike advertising campaign cost in Tours?

Rates start at €350 excl. VAT for one week on air, double-sided panel included. The final price depends on the duration, the number of bikes and the time of year.

What is the minimum campaign length?

One week, meaning 7 consecutive days on the road. Campaigns can then be extended in one-week blocks.

Is bike advertising allowed in the city centre?

Yes. It falls under mobile advertising and rides on the public highway in line with the local advertising regulations. With no combustion engine, it stays accessible in low-emission zones and pedestrian areas.

Can we choose the bike's route?

Yes. Routes are flexible: there is no imposed itinerary and no imposed starting point. The route is agreed with the media owner before the campaign goes live and can be concentrated on a shopping street, a district or the surroundings of an event.