Poitiers is a city in west-central France, located in the Vienne department. It serves as a crossroads on the Paris-Bordeaux axis. This position makes it an extremely busy city where over 90,000 residents circulate daily, joined by thousands of visitors. It is a vast employment hub featuring numerous administrative offices, a regional hospital center, and various companies. However, the true engine of Poitiers is its youth. With thousands of students, the city is always in motion. The bus network is the heart of this mobility, connecting residential neighborhoods to work zones and major leisure centers like Futuroscope. This makes it an ideal medium for advertisers looking to reach their target audience.
In Poitiers, your advertising targets a young and reactive audience, with thousands of students and young professionals who circulate, consume, and test new brands. by appearing on buses, you also reach families and active workers. The bus provides a massive presence that cannot be ignored by car or on foot. It is the perfect tool to integrate your brand into their daily lives. The system utilizes 424 faces on 107 buses, covering all angles (front, rear, and sides). A 7-day duration boosts immediate sales, while 14 days establish lasting brand awareness through your Poitiers bus advertising. For €5,250 excl. VAT, you benefit from guaranteed profitability by transforming every bus into a showcase for your business.
Rates are established based on the exposure duration and the selected format. Here is the indicative pricing information for a campaign on the Poitiers network:
To obtain a personalized quote adapted to your campaign and objectives, contact us directly.
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