Caen is the main city of Calvados, in Normandy. It is an area that brings together over 200,000 inhabitants across the entire territory. There are many different profiles: families taking care of household shopping, many students, and also professionals working in technological or medical companies throughout the urban area. All these people constantly travel between residential neighborhoods, universities, and large commercial centers on the outskirts. by displaying your brand on the buses, you occupy this entire territory. You reach people where they live and where they consume, which is ideal for a company that wants to make a local mark.
The advantage of communicating here is that you accompany residents on their long daily commutes. Whether going to the office, dropping off children, or reaching shopping centers, people spend time on the road. Your advertisement naturally settles before the eyes of drivers and passers-by, thanks to the diversity of formats. by being physically present in the streets, you gain their attention without having to disturb them. To effectively cover this entire area, the network offers 525 faces spread across 183 buses. This is a very high number that allows for city saturation. You have the freedom to choose 7 days for an immediate impact or 14 days for longer visibility. With a cost starting from €5,720 excl. VAT, you transform the buses into mobile showcases that circle the urban area from morning to night through your Caen bus advertising. It is the most direct solution to speak to all consumers in the region.
Rates are established based on the exposure duration and the selected format. Here is the indicative pricing information for a campaign on the Caen network:
To obtain a personalized quote adapted to your campaign and objectives, contact us directly.
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