The Bayonne basin brings together 160,000 people, but its audience is actually much wider in reality. It is a crossroads where very different profiles mix: men and women working in commerce, young adults studying locally, and above all a mass of tourists coming here with a high pleasure budget. As the bus crosses both shopping zones and the seaside, your message circulates between historic neighborhoods and highly frequented shopping centers. It becomes the most practical advertising support to reach these buyers at the time they are active and ready to spend.
The profile of people traveling in Bayonne is a major asset, as there is a concentration of high-income earners (CSP+) (executives and business leaders) and active profiles, men and women, who have comfortable incomes. These decision-makers spend a lot of time on the road for their professional or personal travel. by placing your advertising on the rear of buses, you take advantage of every red light stop or every station break to impose your brand. It is a physical presence that cannot be ignored. Furthermore, the network mobilizes 113 buses that crisscross the entire city. This repeated visibility is key to your brand becoming familiar. You can decide the duration according to your strategy, with 7 days or 14 days to leave a long-term impression. From €7,280 excl. VAT, you transform buses into mobile sellers working for you from morning to night through your Bayonne bus advertising. It is the most effective solution to dominate the urban landscape and transform passers-by into customers.
Feel free to contact us for more information on rates and quotes for this bus network.