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Transit ads: advertising on buses and public transport

Advertising in public transport is one of the most effective formats of outdoor advertising (OOH). Why? Because it is mobile, omnipresent, and impossible to ignore. Whether it is a bus, a tram, a metro, or even a taxi, these media accompany the daily commutes of millions of people, in major cities as well as peri-urban areas.

If you are looking to capture attention in a repeated, local, and dynamic way, advertising in transport is an option to consider seriously.

Transit advertising refers to all advertising formats displayed on or inside public transport vehicles:

  • Exterior surfaces of buses, trams, metros, trains, taxis...
  • Interior spaces: windows, DOOH screens...
  • Surrounding transit areas: stations, bus shelters, bus stations, or train stations
  • This format allows for targeting dense areas with high pedestrian or automotive traffic, with a repeated presence throughout the day.

Here are the main advantages for an advertiser:

  1. Urban and mobile coverage: unlike a fixed billboard, a bus or a tram travels throughout the city. Your message moves through the heart of neighborhoods, commercial zones, residential areas, and even the outskirts. It is ideal for building local awareness.
  2. High exposure frequency: in public transport, commuters spend several minutes or even several hours every day. This offers repeated and prolonged exposure to your message, particularly in buses and metros.
  3. Strong outdoor visibility: a bus wrapped in a large-format advertisement is visible from afar, by both pedestrians and motorists. During rush hour, it is a medium that naturally catches the eye.
  4. A dynamic and modern image: transit advertising is perceived as local advertising, in motion, and integrated into daily life. It enhances the value of local brands as well as major retail chains.

On Adintime, several formats are available for booking:

  • Full or partial bus wrapping (side, rear, full wrap)
  • Interior displays (in trams, metros, buses, or RER commuter trains)
  • Posters in stations or on bus shelters
  • Digital screens in transit networks (DOOH)
Each media sheet specifies the dimensions, the broadcast duration, and the circulation area.

The price of a transit ad varies based on several criteria:

  • The type of vehicle (bus, tram, metro, taxi...)
  • The format (full wrap, side panel, interior display...)
  • The city (Paris, Lyon, Marseille are more expensive than medium-sized cities)
  • The duration of the campaign (1 week, 1 month, or more)
Here are a few indicative price ranges:

  • The average price for a bus advertising campaign (right side, left side, or rear) ranges between €1,500 excl. VAT and €8,000 excl. VAT for a 7-day campaign (all formats and fleet sizes combined).
  • The average price for a billboard campaign in the Paris metro is €14,000 excl. VAT over a 7-day period (all formats combined).
  • The average price for a bus shelter advertising campaign is around €5,500 excl. VAT across all cities and durations combined.
*Average price ranges observed in 2024 on Adintime - these prices vary significantly depending on the period, duration, city, number of faces, or format.

On Adintime, you can:

  • View available buses, trams, or stations on a map
  • Filter by city
  • Access the media sheet
  • Request a personalized quote and get in direct contact with the advertising network

Transit advertising FAQ

Exterior wraps (buses, trams) and displays in high-traffic stations (metros, train stations) offer maximum visibility.

Generally, expect between 2 and 4 weeks depending on the chosen formats, the network, and availability.

Yes. You can target only specific bus lines or stations to build a presence around a business or within a strategic neighborhood.

Absolutely. It is common to combine traditional billing with on-board or in-station DOOH to enhance the impact.

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hourglass Temporary billboard ?
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  • place Rue d'Espagne, 64100 Bayonne
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Tours

hourglass Temporary billboard ?
Advertising bike
  • place Place Plumereau, 37000 Tours
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Toulouse

hourglass Temporary billboard ?
Advertising bike
  • place Place du Capitole, 31000 Toulouse
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Strasbourg

hourglass Temporary billboard ?
Advertising bike
  • place Place de la Cathédrale, 67000 Strasbourg
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Saint-Nazaire

hourglass Temporary billboard ?
Advertising bike
  • place Avenue de la République, 44600 Saint-Nazaire
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Rouen

hourglass Temporary billboard ?
Advertising bike
  • place Place de la Cathédrale, 76000 Rouen
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Reims

hourglass Temporary billboard ?
Advertising bike
  • place Place du Cardinal Luçon, 51100 Reims
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Rennes

hourglass Temporary billboard ?
Advertising bike
  • place Place du Parlement de Bretagne, 35000 Rennes
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Perpignan

hourglass Temporary billboard ?
Advertising bike
  • place Place de Verdun, 66000 Perpignan
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Paris

hourglass Temporary billboard ?
Advertising bike
  • place Place de la Bastille, 75012 Paris
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Orléans

hourglass Temporary billboard ?
Advertising bike
  • place Place du Martroi, 45000 Orléans
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Nantes

hourglass Temporary billboard ?
Advertising bike
  • place Place Royale, 44000 Nantes
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Montpellier

hourglass Temporary billboard ?
Advertising bike
  • place Place de la Comédie, 34000 Montpellier
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Metz

hourglass Temporary billboard ?
Advertising bike
  • place Place d'Armes, 57000 Metz
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Marseille

hourglass Temporary billboard ?
Advertising bike
  • place Quai de Rive Neuve, 13007 Marseille
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Lyon

hourglass Temporary billboard ?
Advertising bike
  • place Place Bellecour, 69002 Lyon
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Lorient

hourglass Temporary billboard ?
Advertising bike
  • place Place Aristide Briand, 56100 Lorient
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Lille

hourglass Temporary billboard ?
Advertising bike
  • place Place du Général de Gaulle, 59000 Lille
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Le Havre

hourglass Temporary billboard ?
Advertising bike
  • place Boulevard François Ier, 76600 Le Havre
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Grenoble

hourglass Temporary billboard ?
Advertising bike
  • place Place Grenette, 38000 Grenoble
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Geneva

hourglass Temporary billboard ?
Advertising bike
  • place Quai Gustave-Ador, 1207 Genève
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Dijon

hourglass Temporary billboard ?
Advertising bike
  • place Place de la Libération, 21000 Dijon
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Créteil

hourglass Temporary billboard ?
Advertising bike
  • place Place Salvador Allende, 94000 Créteil
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Chambéry

hourglass Temporary billboard ?
Advertising bike
  • place Place Saint-Léger, 73000 Chambéry
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Caen

hourglass Temporary billboard ?
Advertising bike
  • place Place Saint-Pierre, 14000 Caen
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Brest

hourglass Temporary billboard ?
Advertising bike
  • place Place de la Liberté, 29200 Brest
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Avignon

hourglass Temporary billboard ?
Advertising bike
  • place Place du Palais des Papes, 84000 Avignon
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Annecy

hourglass Temporary billboard ?
Advertising bike
  • place Passage de l'Île, 74000 Annecy
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Angers

hourglass Temporary billboard ?
Advertising bike
  • place Promenade du Bout du Monde, 49100 Angers
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Aix-les-Bains

hourglass Temporary billboard ?
Advertising bike
  • place Place Maurice Mollard, 73100 Aix-les-Bains
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Advertising cargo bike Aix-en-Provence

hourglass Temporary billboard ?
Advertising bike
  • place Cours Mirabeau, 13100 Aix-en-Provence
  • crop Vélo
  • tv MOOH
  • euro €350 excl. VAT
  • watch_later Duration: 7 days
  • description Details: Advertising cargo bike — double-sided side panel

Bus advertising - Villefranche

none Public transport network
Default
  • crop Driver side
  • timeline Duration : 7 days – 15 buses activated (15 faces)
  • euro €2,325 (excl. VAT)

Bus advertising - Montbéliard

none Public transport network
Default
  • crop Full rear
  • timeline Duration : 7 or 14 days – 63 buses activated (63 faces)
  • euro Starting from €8,190 (excl. VAT)

Bus advertising - Villepinte Aulnay

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 294 buses activated (691 faces)
  • euro Starting from €6,500 (excl. VAT)

Bus advertising - Versailles

none Public transport network
Default
  • crop Full Rear, Driver side
  • timeline Duration : 7 or 14 days – 136 buses activated (261 faces)
  • euro Starting from €8,680 (excl. VAT)

Bus advertising Vélizy Versailles

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 74 buses activated (193 faces)
  • euro Starting from €6,375 (excl. VAT)

Bus advertising - Valenciennes

none Public transport network
Default
  • crop Full Rear, Driver side
  • timeline Duration : 7 or 14 days – 113 buses activated (199 faces)
  • euro Starting from €5,590 (excl. VAT)

Bus advertising - Valence

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 126 buses activated (275 faces)
  • euro Starting from €8,060 (excl. VAT)

Bus advertising - Troyes

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 78 buses activated (250 faces)
  • euro Starting from €4,875 (excl. VAT)

Bus advertising - Toulon

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 280 buses activated (904 faces)
  • euro Starting from €7,140 (excl. VAT)

Bus advertising - Sainte-Geneviève-des-Bois

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 99 buses activated (303 faces)
  • euro Starting from €3,250 (excl. VAT)

Bus advertising - Plaisir

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 170 buses activated (554 faces)
  • euro Starting from €3 625 (excl. VAT)

Bus advertising - Sophia Antipolis

none Public transport network
Default
  • crop Full Rear
  • timeline Duration : 7 or 14 days – 105 buses activated (105 faces)
  • euro Starting from €6,760 (excl. VAT)

Bus advertising Boissenart

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 106 buses activated (318 faces)
  • euro Starting from €6,360 (excl. VAT)

Bus advertising South Paris Orly

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 400 buses activated (1200 faces) - AVAILABILITY: From August
  • euro Starting from €25,000 (excl. VAT)

Bus advertising Poissy Les Mureaux

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 122 buses activated (451 faces)
  • euro Starting from €6,500 (excl. VAT)

Bus advertising - Saint-Nazaire

none Public transport network
Default
  • crop Full Rear, Driver side
  • timeline Duration : 7 or 14 days – 39 buses activated (126 faces)
  • euro Starting from €4,680 (excl. VAT)

Bus advertising Enghien Montmorency

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 62 buses activated (173 faces)
  • euro Starting from €6,375 (excl. VAT)

Bus advertising - Saint-Étienne

none Public transport network
Default
  • crop Full Rear, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 189 buses activated (617 faces)
  • euro Starting from €1,950 (excl. VAT)

Bus advertising - Rouen

none Public transport network
Default
  • crop Full Rear, Front panel, Curb side, Driver side
  • timeline Duration : 7 or 14 days – 327 buses activated (1178 faces)
  • euro Starting from €9,625(excl. VAT)
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