Bourges brings together over 100,000 inhabitants in a territory that mixes history and industry. Local dynamism relies on sectors such as aeronautics and defense, which maintains approximately 50,000 stable jobs in the area. Between established families, 5,000 active students, and numerous workers, the city is always on the move. Population flows are dense, especially when cultural events attract visitors from across the region. Since buses daily cross residential neighborhoods, office zones, and major stores, they capture the attention of all these profiles during their daily commutes. It is a medium that allows you to remain present in people's minds, whether they are going to work or going out shopping.
Launching a campaign on the Berruyer bus network means reaching a high-income (CSP+) target. The Bourges basin concentrates a high proportion of executives and qualified technicians working in armament and aviation. If you are looking to sell quality products or services, this is the perfect channel. But you are not limited to them; with 176 faces on 56 buses, you also target families and retirees who shop in the city center or on the outskirts. by occupying the sides of the bus, you speak directly to pedestrians and students, while the rear of the bus catches the eye of motorists in every street. For a rate from €3,360 excl. VAT, you benefit from visibility for 7 or 14 days through your Bourges bus advertising. This constant presence on the buses makes your brand familiar to residents, which is the foundation for establishing lasting trust and transforming passers-by into regular customers.
Rates are calculated based on the duration of your campaign and the placements you reserve on the buses. Here is the indicative pricing information for a campaign on the Bourges network:
To obtain a personalized quote adapted to your campaign and objectives, contact us directly.