Arras is a city in the Pas-de-Calais with a living area of over 100,000 inhabitants. It is a sector that moves a lot thanks to a varied economy: there are large logistics zones, many administrative services, and agri-food companies totaling about 55,000 jobs. The population is an interesting mix for an advertiser: there are resident families, over 12,000 students, and thousands of people coming every day to work. The network's buses circulate everywhere, from residential neighborhoods to activity zones and the historic squares of the center. by using this medium, a brand visually installs itself in the daily lives of all these active profiles.
The Arras network is an effective solution if you want to leave an impression locally without spending much. For a rate starting at €2,280 excl. VAT, you benefit from massive visibility with 101 faces spread across 63 buses. What is truly advantageous here is the variety of formats because you can be present on the rear, right side, or left side of the buses. This means that no matter where your target is—behind the wheel of their car behind the bus, or on foot on the sidewalk—they will necessarily come across your Arras bus advertising. It is the ideal tool for targeting executives, employees, and qualified workers. You can choose a 7 or 14-day campaign to launch an offer or simply make your brand known. by seeing your message circulate several times a day in the same streets, people will naturally memorize your brand and have more trust in your label.
Rates are fixed based on exposure time and the placements you choose. Here are the basics for the Arras network:
Feel free to contact us for more information on rates and quotes for this bus network.
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