1. Exceptional economic and tourist appealWith its major urban projects, architectural heritage, festivals, and economic hubs like Euratlantique, Bordeaux attracts dynamic executives as well as tourists, students, and families. Advertising in Bordeaux means reaching a mixed, mobile, and consuming population.
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A city conducive to multi-format campaignsThanks to the diversity of its advertising supports, Bordeaux lends itself perfectly to multichannel campaigns. Traditional advertising (4x3 panels, bus shelters) can be coupled with DOOH on the quays, in stations, or in shopping malls, or even with XXL event formats during highlights such as Bordeaux Fête le Vin or the Foire de Bordeaux.
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Key high-traffic areas with strong potential
- The historic centre : Rue Sainte-Catherine, Quinconces, Pey-Berland
- Commercial zones : Mérignac Soleil, Rives d’Arçins
- Student hubs : Talence, Pessac, Bastide
- Tourist areas : Bassins à flot, La Cité du Vin, Garonne quays
- TBM network : tramway (A, B, C, D), buses, park-and-ride facilities