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4x3 Billboard rental (12m²)

The 4m x 3m billboard (12m², roughly 130 ft²) is arguably the most recognizable and dominant format in French out-of-home advertising. Strategically positioned on major roads, city entrances, and near commercial hubs, it guarantees maximum visibility to both motorists and pedestrians. Renting a 4m x 3m billboard remains one of the most effective methods for delivering a message simply, directly, and at scale..

1. A standardized, familiar format
   The 4m x 3m format is a well-established visual landmark in the public space. It provides ample space for a high-impact visual that remains legible from a distance.
2. High-traffic roadside presence
    These billboards are strategically placed to capture the attention of drivers. They reach an active, in-motion audience, often composed of local consumers.
3. Outstanding impact-to-cost ratio
    Among large-format advertising options, the 4x3 delivers excellent visibility for a controlled budget. It is perfectly suited for local and regional campaigns.
4. Accessible to SMEs
    With a minimum booking period of typically 7 days, this format allows businesses of all sizes to run effective campaigns without committing a massive budget.

Where can you find 4x3 billboards ?

  • Along secondary and national roads
  • In urban peripheries
  • At the entrance to shopping centers and business parks
  • In the immediate vicinity of points of sale
Adintime allows you to easily locate available 4x3 billboard sites using an interactive map.

Rates depend on several factors :
  • The city and area (dense urban core or periphery)
  • The length of the booking
  • The seasonality (periods of high demand)
Pricing examples:

  • Short-term: Average price of €1,500 (excl. VAT) for a 7-day period
  • Long-term: Starting from €3,800 for extended display campaigns

The 4x3 billboard is ideal for simple visuals with a clear, concise message :

  • Upcoming opening
  • Promotional offer or seasonal sale
  • New product launch
  • Brand awareness or corporate communication
Its effectiveness is based on readability: minimal text, a strong visual, and a direct call-to-action.

With Adintime, you can :

  • View the 4x3 locations on a map
  • Consult the media sheets for each panel
  • Filter by city, duration, or budget
  • Add the chosen sites to your cart and receive a personalized quote
Our team can also guide you in selecting the right location based on your target audience and campaign goals.

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