Bus Advertising – Lorient, Izilo Network

Bus Advertising – Lorient, Izilo Network

none Public transport network

• crop Rear, left side, right side
• timeline 7-day campaign – 47 buses activated out of a fleet of 94
• euro Starting from €1,980 excl. VAT

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Bus advertising in the city of Lorient

In Lorient, Izilo network buses operate throughout the metropolitan area, covering the city center, outer neighborhoods, and industrial zones. Buses allow your message to be seen all day long by a varied local audience. With visibility on three sides (rear, left side, and right side), your campaign becomes part of everyday life in Lorient.

The Izilo network includes 94 active buses. The standard offer activates 47 vehicles, or half the fleet, ensuring balanced coverage across the area.

Why advertise on buses in Lorient?

A port city with a strong focus on innovation, Lorient benefits from a dynamic economy and a dense urban landscape. Its appeal lies in its job market, university, cultural events, and deep connection to the ocean — all making it an ideal environment for impactful local campaigns.

Bus advertising in Lorient offers real advantages for your brand communication:

• Consistent presence: Your visuals circulate daily on the city’s main roads and high-traffic areas.
• Triple-sided visibility: Rear, left side, and right side displays ensure your message is seen from every angle.
• Diverse audience: Working professionals, youth, families, and tourists — your campaign reaches a wide local public.
• Strong geographic coverage: The network serves a large portion of the territory.
• Flexible and effective solution: Ideal for boosting brand awareness or supporting a product launch.

Visible, mobile, and accessible, bus advertising in Lorient naturally integrates into the daily lives of your local target audience.

How much does bus advertising cost in Lorient?

The cost of a campaign varies based on duration, format, and season. For a 7-day campaign on the Izilo network, expect a starting budget of €1,980 excl. VAT, covering rear, left side, and right side displays on 47 buses.

Technical details

• Format: Rear, left side, and right side panels
• Media: Bus
• Duration: 7 days
• City: Lorient
• Total fleet: 94 buses
• Number of buses activated: 47
• Estimated price: From €1,980 excl. VAT