Bus: Rear panels
Network audience in Nantes-Atlantique
A 7-day campaign on this network reaches 438,964 people — 71.9% of the area’s population — and generates 4,254,914 contacts.
Target population
610,512
Residents of the area covered by the network.
Net reach
438,964
People who see your bus rear panels at least once.
Coverage
71.9%
Share of the target population reached by the campaign.
Contacts (OTS)
4,254,914
Total opportunities to see generated.
Frequency
9.7×
Average number of exposures per person reached.
GRP
696.9
Cumulative advertising pressure over the period.
Source: Mobimétrie 2025/2026 — Target: All individuals aged 11+. Measured audience data; no guarantee of results.
Main towns served by the network
Nantes
Saint-Herblain
Saint-Sébastien-sur-Loire
Orvault
Carquefou
Couëron
La Chapelle-sur-Erdre
Sainte-Luce-sur-Loire
Savenay
Saint-Étienne-de-Montluc
Sautron
Treillières
Nort-sur-Erdre
Blain
Vallons-de-l'Erdre
Guémené-Penfao
Héric
Vigneux-de-Bretagne
Nozay
Grandchamp-des-Fontaines
Bus advertising in the city of Nantes
In Nantes, Aléop network buses cover the entire metropolitan area and its surroundings. This dense coverage makes bus advertising a highly strategic lever to build awareness both locally and regionally. With your visuals placed on the rear of the buses, your campaign enjoys excellent visibility — in the city as well as on outer roads.
The offer includes full fleet activation, with 125 buses for a maximum 14-day coverage. This high-intensity campaign ensures strong and lasting brand recall across the Nantes area.
Why advertise on buses in Nantes?
Nantes is a vibrant, innovative, and fast-evolving metropolis. As the economic capital of Western France, it draws large flows of professionals, students, and visitors every day. With its active business districts, rich cultural scene, and modern infrastructure, the city is ideal for large-scale mobile campaigns.
Choosing bus advertising in Nantes comes with clear advantages:
- Exceptional coverage: 100% of the fleet activated for visibility across the entire territory.
- Strong visual impact: The rear of the bus is a strategic display zone, visible to both drivers and pedestrians.
- Massive audience reach: The extensive network and service areas ensure your campaign reaches a broad and diverse public.
- Effective urban communication: Perfect for boosting regional brand awareness or launching major campaigns.
- Optimized campaign length: 14 days of exposure to embed your message in everyday life in Nantes.
Bus advertising in Nantes Atlantique is the ideal solution for high-impact campaigns aligned with the energy of a fast-growing city.
How much does bus advertising cost in Nantes?
For a 14-day campaign across the entire Aléop fleet, the budget starts at €5,500 excl. VAT, including rear panel displays on 125 buses. A smart investment for maximum metropolitan visibility.
Technical details
- Format: Rear panel
- Media: Bus
- Duration: 14 days
- City: Nantes
- Total fleet: 125 buses
- Number of buses activated: 125
- Estimated price: From €5,500 excl. VAT