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Display advertising

Programmatic Display Advertising Doctissimo

  • category Lifestyle & Leisure

Overview of the Doctissimo website

Doctissimo is a benchmark platform on health, nutrition, psychology, and family. The site attracts a large and highly engaged audience interested in Lifestyle and Leisure related to wellness. This context is relevant for advertisers of pharmaceutical products, food supplements, health insurance, wellness services, or products for children and the family.

Programmatic display advertising offers - Doctissimo

Programmatic display on Doctissimo allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose display adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Doctissimo, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.