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Programmatic Display Advertising CGR Cinémas

  • category Lifestyle & Leisure

Overview of the CGR Cinémas website

CGR Cinémas is the platform of a chain of movie theaters, offering programming, booking, and film news. The site targets a broad audience, highly interested in Cultural Lifestyle and Leisure. This context is relevant for movie studios, confectionery brands, beverage companies, or entertainment service advertisers.

Programmatic display advertising offers - CGR Cinémas

Programmatic display on CGR Cinémas allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on CGR Cinémas, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.