Radio France is the digital platform grouping the public service radio stations (France Inter, France Info, etc.), offering rich content on News, Economy, Culture, and Lifestyle & Leisure. The site attracts a very broad, civic, and educated audience, interested in rigorous information and quality entertainment. This credibility makes it a relevant support for advertisers of cultural products, quality services, travel, and niche consumer products.
Programmatic display on Radio France allows for the automated purchase of ad spaces. Advertisers have the possibility to choose placement zones to target their audience on news or leisure topics. The offering is divided into two pricing models:
For setting up a programmatic display campaign on Radio France, advertisers can request a quote. This preliminary step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before any operation launch.