Le Populaire du Centre is the digital platform of the regional daily covering News and Economy in the Limousin region. The site addresses a regional and local audience, including a CSP+ segment interested in local information, local political issues, and the regional economy. This support offers precise geographic targeting, relevant for advertisers targeting the local market, particularly for real estate, B2B services, local crafts, and regional businesses.
Programmatic display on Le Populaire du Centre allows for the automated purchase of ad spaces, with the possibility to precisely target regional placement zones. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on Le Populaire du Centre, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.