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Programmatic Display Advertising France Musique

  • category Lifestyle & Leisure

Overview of the France Musique website

France Musique is the platform of the public radio service dedicated to classical music, jazz, and world music. The site targets a cultivated audience interested in Cultural Lifestyle and Leisure. This context is relevant for advertisers of musical events, cultural services, musical instruments, or thematic travel.

Programmatic display advertising offers - France Musique

Programmatic display on France Musique allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on France Musique, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.