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Display advertising

Programmatic Display Advertising Elle

  • category Beauty & Fashion, Affluent Audience

Overview of the Elle website

Elle is a benchmark women's magazine, with a large section dedicated to Beauty and Fashion. The site targets a broad and qualified audience, interested in trends, luxury, and style advice. This context is relevant for advertisers of haute couture, cosmetics, perfumery, jewelry, and luxury accessories.

Programmatic display advertising offers - Elle

Programmatic display on Elle allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on Elle, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.