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Programmatic Display Advertising Dictionnaire

  • category Lifestyle & Leisure

Overview of the Dictionnaire website

Dictionnaire (Notrefamille) is an online linguistic tool providing definitions, synonyms, and language tools. The site attracts an audience interested in education, culture, and Intellectual Leisure. This sober and utilitarian editorial context is relevant for advertisers of educational services, dictionary publishers, online training platforms, or professional information services.

Programmatic display advertising offers - Dictionnaire

Programmatic display on Dictionnaire allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose display adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Dictionnaire, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.