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Programmatic Display Advertising Actu 17

  • category Business & News

Overview of the Actu 17 website

Actu 17 is an online media outlet specializing in breaking news, security news, and social issues. The site targets an audience interested in real-time information. Its specific editorial focus allows for targeting an engaged audience on specific themes, thereby offering a relevant context for the dissemination of various advertising messages.

Programmatic display advertising offers - Actu 17

Programmatic display on Actu 17 allows advertisers to automate the purchase of their ad spaces. This system offers the ability to select placement zones tailored to their campaign objectives. The offering is structured around two purchasing modalities:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format visually adapting to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For setting up a programmatic display campaign on Actu 17, advertisers can request a quote. This step is available before the operation launch and allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform.