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Programmatic Display Advertising Les Numériques

  • category Business & News

Overview of Les Numériques website

Les Numériques is a benchmark site for reviews of high-tech products, consumer electronics, and software. The site covers News and Economy related to technology. It attracts an informed audience interested in innovation. This context is relevant for advertisers of electronic products, computer brands, internet services, or B2C/B2B software.

Programmatic display advertising offers - Les Numériques

Programmatic display on Les Numériques allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose display adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Les Numériques, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.