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Programmatic Display Advertising L’Écho Républicain

  • category Business & News

Overview of L’Écho Républicain website

L’Écho Républicain is a regional news title covering News and Economy in the Eure-et-Loir department. The site addresses a local audience, highly interested in local information. This geographic targeting is relevant for local advertisers, regional authorities, regional companies, and local services in Eure-et-Loir.

Programmatic display advertising offers - L’Écho Républicain

Programmatic display on L’Écho Républicain allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones, often geolocated, to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on L’Écho Républicain, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.