La Chaîne Météo is a benchmark platform for real-time weather information, covering News and the Economy related to climatic conditions. The site attracts a vast and regular audience. This context is relevant for advertisers of insurance, outdoor equipment, travel, agriculture, or seasonal consumer products.
Programmatic display on La Chaîne Météo allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:
To plan a programmatic display campaign on La Chaîne Météo, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.