RMC Sport is the digital platform of the sports channel, covering Sports and Automotive with an emphasis on football, rugby, and combat sports. The site targets a highly passionate audience. This audience is relevant for advertisers of sports betting, sports apparel, sports streaming services, sports car brands, or performance-related products.
Programmatic display on RMC Sport allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:
To plan a programmatic display campaign on RMC Sport, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.