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Programmatic Display Advertising Le Télégramme

  • category Business & News

Overview of Le Télégramme website

Le Télégramme is a regional news title covering News and Economy in Brittany. The site addresses a local audience, highly interested in local information. This geographic targeting is relevant for local advertisers, regional authorities, maritime sector stakeholders, regional companies, and proximity services in Brittany.

Programmatic display advertising offers - Le Télégramme

Programmatic display on Le Télégramme allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones, often geolocated, to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on Le Télégramme, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.