Météo France is the official meteorological service, providing forecasts and climate information. The site attracts a massive and daily audience, interested in News and Economy. This context is relevant for advertisers of seasonal products, insurance, travel, transport, or services related to weather conditions.
Programmatic display on Météo France allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads, often prioritizing geolocation. The offering is divided into two main purchase models:
To plan a programmatic display campaign on Météo France, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.