France Culture is the platform of the public radio service dedicated to the analysis of News, Economy, and knowledge. The site attracts a demanding, CSP+ audience highly interested in intellectual topics. This context is ideal for advertisers of cultural services, publishing, higher education, ethical financial services, or prestige brands.
Programmatic display on France Culture allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:
To plan a programmatic display campaign on France Culture, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.