Ouest-France is the benchmark daily newspaper in Western France, whose digital platform covers local, regional, and national News and Economy. The site attracts a massive audience. This context is relevant for advertisers of mass-market consumer products, banking services, insurance, real estate, local events, and business services in the West.
Programmatic display on Ouest-France allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads, often prioritizing geolocation. The offering is divided into two main purchase models:
To plan a programmatic display campaign on Ouest-France, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.