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Programmatic Display Advertising Newstories Africa

  • category Lifestyle & Leisure

Overview of the Newstories Africa website

Newstories Africa is an online media outlet covering celebrity news, culture, and entertainment in Africa. The site targets an audience interested in Lifestyle and Leisure related to African and international pop culture. This context is relevant for advertisers of consumer products, telecommunication services, travel, or African fashion brands.

Programmatic display advertising offers - Newstories Africa

Programmatic display on Newstories Africa allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on Newstories Africa, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.