Nouvelles Pyrénées is a regional news title covering News and Economy in the Hautes-Pyrénées and Pyrénées-Atlantiques departments. The site addresses a local audience, highly interested in local information. This geographic targeting is relevant for local advertisers, regional authorities, mountain tourism actors, or regional businesses in the Pyrenees.
Programmatic display on Nouvelles Pyrénées allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads, often prioritizing geolocation. The offering is divided into two main purchase models:
To plan a programmatic display campaign on Nouvelles Pyrénées, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.