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Programmatic Display Advertising Le Mag des Animaux

  • category Lifestyle & Leisure

Overview of Le Mag des Animaux website

Le Mag des Animaux is an information and advice site dedicated to pets and wildlife. The site targets a broad and engaged audience, interested in Lifestyle and Leisure related to animals. This context is relevant for advertisers of pet food, veterinary care products, pet accessories, or pet insurance.

Programmatic display advertising offers - Le Mag des Animaux

Programmatic display on Le Mag des Animaux allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose display adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Le Mag des Animaux, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.