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Programmatic Display Advertising Kelformation

  • category Lifestyle & Leisure

Overview of the Kelformation website

Kelformation is a search and comparison portal for professional and initial training offers. The site targets an audience seeking career development, interested in Lifestyle and Educational Leisure. This context is relevant for advertisers of training organizations, schools, coaching services, student banks, or employment platforms.

Programmatic display advertising offers - Kelformation

Programmatic display on Kelformation allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose display adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Kelformation, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.