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Programmatic Display Advertising Alt Selection

  • category Lifestyle & Leisure

Overview of the Alt Selection website

Alt Selection is an information platform dedicated to Lifestyle and Leisure. The site offers varied content targeting an audience looking for discoveries and advice in their daily lives. The general theme and engaged audience offer a relevant context for advertisers seeking to broadcast messages about lifestyle, innovative products, and services.

Programmatic display advertising offers - Alt Selection

Programmatic display on Alt Selection allows for the automated purchase of targeted ad spaces. Advertisers have the ability to precisely select the placement zones for their ads. The offering is organized around two pricing models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

Before implementing a programmatic display campaign on Alt Selection, advertisers can request a quote. This process allows for obtaining a personalized proposal that will take into account the advertising formats and placement zones chosen on the site. Requesting a quote is a step available before any campaign launch.