Kalendrier (Ouest-France) is an online service providing a calendar of local and regional events, covering News and the Economy of the territories. The site targets a local audience seeking practical information. This geographic targeting is relevant for advertisers of local events, proximity businesses, or services in the Ouest-France region.
Programmatic display on Kalendrier allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones, often geolocated, to effectively reach their audience. The offering is structured around two pricing options:
For any programmatic display campaign on Kalendrier, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.