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Programmatic Display Advertising Détente Jardin

  • category Lifestyle & Leisure

Overview of the Détente Jardin website

Détente Jardin is an online magazine dedicated to gardening, outdoor maintenance, and the design of green spaces. The site addresses an audience interested in Outdoor Lifestyle and Leisure. This editorial context is relevant for advertisers of seeds, gardening tools, outdoor furniture, or landscaping services.

Programmatic display advertising offers - Détente Jardin

Programmatic display on Détente Jardin allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on Détente Jardin, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.