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Programmatic Display Advertising Ça M’Intéresse

  • category Lifestyle & Leisure

Overview of the Ça M'Intéresse website

Ça M’Intéresse is an online magazine known for its popular science, psychology, history, and society content. The site targets a broad, curious audience interested in Lifestyle and Intellectual Leisure. This diverse audience offers a relevant display context for advertisers of cultural products, travel, education, or information services.

Programmatic display advertising offers - Ça M'Intéresse

Programmatic display on Ça M’Intéresse allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on Ça M’Intéresse, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.