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Programmatic Display Advertising Génération Voyage

  • category Lifestyle & Leisure

Overview of the Génération Voyage website

Génération Voyage is a blog specializing in travel advice and guides, destinations, and tips for globetrotters. The site targets a broad and active audience interested in Travel Lifestyle and Leisure. This context is ideal for travel agencies, airlines, accommodation booking sites, luggage brands, or travel insurers.

Programmatic display advertising offers - Génération Voyage

Programmatic display on Génération Voyage allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose display adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Génération Voyage, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.