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Programmatic Display Advertising Le Journal de la Maison

  • category Lifestyle & Leisure

Overview of Le Journal de la Maison website

Le Journal de la Maison is an online magazine specializing in decoration, interior design, and real estate. The site targets an audience interested in Lifestyle and Leisure related to the home. This context is relevant for advertisers of furniture, building materials, renovation services, interior decoration, or real estate services.

Programmatic display advertising offers - Le Journal de la Maison

Programmatic display on Le Journal de la Maison allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose display adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Le Journal de la Maison, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.