RTL is a general-interest radio station whose digital platform covers News and Economy, politics, and culture. The site attracts a vast and regular audience, seeking quality information. This theme is relevant for advertisers of banking services, insurance, mass-market consumer products, entertainment services, or business services.
Programmatic display on RTL allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:
For any programmatic display campaign on RTL, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.