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Programmatic Display Advertising Passeport Santé

  • category Lifestyle & Leisure

Overview of the Passeport Santé website

Passeport Santé is a benchmark platform for information on health, wellness, nutrition, and natural medicine. The site targets a broad and regular audience, interested in Lifestyle and Leisure related to health. This context is relevant for advertisers of pharmaceutical products, food supplements, health insurance, wellness services, or sports equipment.

Programmatic display advertising offers - Passeport Santé

Programmatic display on Passeport Santé allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on Passeport Santé, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.