MaVille (Ouest-France) is a network of local news and classified ads websites covering many cities in Western France. The site targets a local audience, highly interested in local News and Economy. This geographic targeting is relevant for local advertisers, regional authorities, businesses, and local proximity services.
Programmatic display on MaVille allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads, often prioritizing geolocation. The offering is divided into two main purchase models:
To plan a programmatic display campaign on MaVille, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.