Advertising Advertising

Display advertising

Programmatic Display Advertising Pages Jaunes

  • category Lifestyle & Leisure

Overview of the Pages Jaunes website

Pages Jaunes is the benchmark directory for professionals and services. The site targets an audience seeking practical information and local service providers. This context is relevant for advertisers of proximity services, tradespeople, local businesses, health services, or services related to local Lifestyle and Leisure.

Programmatic display advertising offers - Pages Jaunes

Programmatic display on Pages Jaunes allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones, often geolocated, to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on Pages Jaunes, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.