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Programmatic Display Advertising Comment Ça Marche

  • category Business & News

Overview of the Comment Ça Marche website

Comment Ça Marche is a reference site for technological News and Economy, high-tech, the internet, and software. The site provides practical guides and technical information. It attracts a vast and informed audience, relevant for advertisers of technological products, IT services, B2B tools, or telecommunication solutions.

Programmatic display advertising offers - Comment Ça Marche

Programmatic display on Comment Ça Marche allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose display adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Comment Ça Marche, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.