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Programmatic Display Advertising Box Office Pro

  • category Lifestyle & Leisure

Overview of the Box Office Pro website

Box Office Pro is a professional publication dedicated to the film and cinema exhibition industry. The site provides figures, analyses, and news on the sector. It addresses an audience of professionals in Lifestyle and Cultural Leisure. This display context is relevant for studios, distributors, cinema equipment suppliers, and advertisers related to culture.

Programmatic display advertising offers - Box Office Pro

Programmatic display on Box Office Pro allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose display adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Box Office Pro, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.